MARKETING, BUSINESS DEVELOPMENT, ADMINISTRATION
One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit.
Marketing results can be improved through a better understanding of customers. This approach usually is referred to as the marketing concept.
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